Homogenisation through Norms and Differentiated Logic Actions: The Oranges Production in Argentina and Uruguay

The paper deals with citrus fruit’s production in the region of Cuenca de la Plata situated in the border between Uruguay and Argentina. Since the beginning of 90s, there has been an important evolution of competition’s context for firms in this region in particular because of the increasing role of European mass marketing, main customer and outlet for agricultural production. The pressure on prices, on competition, the requirements on consistency of quality and quantity are the same in Argentina and Uruguay and should tend to homogenise territories. We observe on contrary the permanence of different sub-systems and resistance to elimination of borders.

Mercier.D, Tanguy.C, Socio-Économie du Travail n°25 (Économies et Sociétés, tome XXXIX), avril 2005, p.751-774.

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